91 Insider Points


Santa Lucia Rosé Brings All Smiles

Rosé season is underway, and our suppliers are bringing all sorts of fun wines to the table. Take one of our favorites, Prim, who we know from their delicious Cab and Pinot selections. Their Rosé is every bit as yummy in its category as the former two, and I'm very excited to see this bottle get out to market.

Sweet strawberry & dry cranberry aromas float from the glass. It shows a mellow palate of passionfruit and white guava on a light body with crisp acidity. The finish is easy with field strawberry. Summer time is on its way, I'm getting ahead of the game and stocking up my rosé now!

91 Points - JZ April '18

    Santa Lucia Highlands, Central Coast
  • SIZE

So coveted are the Pinot grapes from Apex, it might seem at first a shame that even an ounce might go into the making of a Rosé wine rather than a fully fleshed out red. A sip of this tiny-production pink wine dispels all that. Sustainably produced and silky on the palate, this is 100% Pinot, pressed just enough to tint the finished wine a pale salmon color. Prim’s SLH Rosé is thirst quenching at the close of a long day and full bodied enough to pair with everything from pre-dinner nibbles to the main course.

· Among the newest of Napa’s truly boutique wineries, Prim Vineyard was established by Wayne and Victoria Prim after years of seeking out the best vineyard sources and one of the California’s most sought-after winemakers, Rudy von Strasser.

·Von Strasser was the first American ever to be gifted an internship at Château Lafite-Rothschild (in 1985).

· Von Strasser’s eponymous Diamond Mountain estate was named “Winery of the Year” for 11 of the past 12 years by Wine & Spirits Magazine.

· Apex Vineyard is owned and farmed by Ray Franscioni, cousin to Gary Franscioni, who owns Rosella’s Vineyard and co-owns Garys’ Vineyard, along with another Santa Lucia legend—Gary Pisoni.

Apex Vineyard is the highest point in all of the Santa Lucia Highlands. The view from Apex is astounding. The Pinot here is, too. Apex is the source of a handful of cult Pinot Noirs, all of which sell out upon release and all of which fetch a price as extreme as their place of origin.


The color of this wine is a beautiful rose-gold. It provides a mouthful of flavors. Some of which include: citrus, herb, and strawberry on the nose. It is a very well-balanced wine with firm acidity. 


From the winery:

Prim Family Vineyard is one of Napa Valley’s newest boutique wineries. In 2009, Proprietors Wayne and Victoria Prim decided to create their own brand. They hired winemaker Rudy von Strasser to help them fulfill their vision. Prim Family Vineyard making beautiful wines from the Howell Mountain Appellation.


This rose will pair well with a light salad containing a citrus dressing or a pasta dish containing fresh vegetables. If you're in the mood for seafood, we suggest grilled fish.